Skittles. This year, in order to celebrate Pride, they have come out with colorless Skittles.. How does this celebrate all things Pride and rainbow, you may ask? On each bag of the limited-edition Pride Month Skittles, ... 2020 Bustle Digital Group. This isn't the first time the gray candies are being sold in stores. Skittles is removing the rainbow—in fact, removing color entirely—from its packaging for a Pride partnership with GLAAD. It's a bit of a reversal of the typical Pride campaign as most brands wash all their gear in the hues. Skittles is removing its iconic colorful branding and giving up its signature rainbow to celebrate the LGBTQ+ community and highlight that during Pride month, only #OneRainbow matters. For Pride month 2020, Skittles changed the color of their candies from a rainbow to all gray, with the tagline "Only one rainbow matters during PRIDE" . Losing our rainbow was only the beginning. While brands typically go all out for Pride marketing, the cancellation of parades and festivals has left them pivoting to online advertising. When I heard about Skittles having a PRIDE edition of gray Skittles, I had to try them. In March, the Wrigley-owned brand unveiled an all-white version of the candy in an effort to allow “Pride’s rainbow to take center stage.” The revamped Skittles are currently being sold in black-and-white bags in both the United Kingdom and Germany, and will appear on store shelves through September. Over in Vancouver, our Pride celebrations have just begun (we’re not late, we just do things differently out west). So we’ve given up ours to show support.” In 2020, Skittles is continuing its theme of neutral colors, but has taken a less questionable approach to show its support. What about the flavors? "This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity," GLAAD President and CEO Sarah Kate Ellis said in a release. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. Basically if you like to divide your snacks up by strawberry, orange, grape, green apple, and lemon, tough luck! A post shared by SKITTLES (@skittles) on May 20, 2020 at 8:43am PDT. Skittles pledged to honor LGBTQ Pride Month by removing the rainbow colors from its signature product late last month. "We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we're excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long. Colorless Skittles will hit the shelves for the month of June in celebration of Pride Month. Shipped with USPS Priority Mail. Shop with confidence on eBay! The change was temporary, and normal Skittles returned in July 2020. Skittles made an announcement on Friday regarding a brief redesign, and it couldn't be more adorable. (Source: Skittles, CNN) May 21, 2020 at 3:30 PM CDT - Updated May 21 at 8:35 PM RELATED | Pabllo Vittar, Chella Man, More Front Calvin Klein Pride Campaign, Pabllo Vittar, Chella Man, More Front Calvin Klein Pride Campaign, Charlize Theron Wants to Lead a Lesbian 'Die Hard' As Vengeful Wife, Here's the Top 10 TV Scenes In Male Nudity for 2020, This Is Who's Behind Dionne Warwick's Pro-LGBTQ+ Tweets, RuPaul, 'Drag Race' Alum Interview Dolly Parton About Wigs, Work, Drag, Adam Lambert, Brandi Carlile Join Cyndi Lauper’s Blowout Concert, Orgy Guests Thought Cops Were Part of Fun, Unzipped Their Pants, Selma Blair, Sarah Michelle Gellar Recreate ‘Cruel Intentions’ Kiss. That's why we have given up our rainbow to show support for the LGBTQ+ community! Find great deals for Limited Edition Pride White Skittles 2020 15.60 Ounce Bag FREE SHIPPING . That's been the tag line of the candy brand for god knows how long. Skittles are going colorless with both their packaging and their product for all of June, saying "only #OneRainbow matters.". During PRIDE only #OneRainbow matters. Skittles Pride Pack (Image via Mars, Incorporated) (Hand-out/Mars, Incorporated) Share By: Brianna Chambers, Cox Media Group National Content Group Updated: May 24, 2020 - 1:45 PM That's been the tag line of the candy brand for god knows how long. Skittles will donate $1 per pack of its all-white Skittles to LGBTQ media advocacy group GLAAD. The brand released these packs in Canada, Germany, and the United Kingdom in previous years. As a Pride Month tribute, Skittles released an all-white bag of the usually multicolored candy. Skittles is celebrating Pride Month a little differently this year. “This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity,” GLAAD President and CEO Sarah Kate Ellis said in a release. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. Skittles "Pride Pack" 15.6 oz sharing size. Instead, Skittle packaging, and the candies themselves will appear grey, while still retaining the Five Fruity Favors they are known for. Launching as part of its Give the Rainbow campaign, the Pride … Rainbowless packs are back with each pack raising money for Switchboard - the LGBT+ Helpline. Only #OneRainbow matters this Pride month! For the first time in the U.S. the company is rolling out its "Give the Rainbow" campaign where they shirk the rainbow colors. Gray limited-edition "Pride Pack" candy bags will hit the shelves of CVS and select Walmart stores next week until the end of June. Skittles says the “give the rainbow” campaign will support GLAAD, giving the advocacy group $1 per pack purchased up to $100,000. Not to fear. Condition is New. During PRIDE only #OneRainbow matters. While that donation will be capped at $100,000, that's still a pretty chunk of change. This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.”. But during Pride, only one rainbow deserves to be the centre of attention, and that’s yours (it is your party after all). Skittles & STARBURST Candy Full Size Variety Mix 37.05-Ounce 18-Count Box Skittles is crushing the candy game, yet again. From beginning of June and For the first time in the US, the brand is releasing limited-edition Skittles Pride … "While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community," Hank Izzo, vice president of marketing, Mars Wrigley US, said in a release. (Source: Skittles, CNN) May 21, 2020 at 4:30 PM EDT - Updated May 21 at 9:35 PM Reviewed in the United States on August 4, 2020. Skittles Ditches Rainbow To Celebrate Gay Pride Month 'Only Rainbow That Matters' Rpt 24th May, 2020 “Only one rainbow matters during pride,” greyscale candy wrappers read; individual candies will temporarily be leeched of color. This, of course, is not the first time Skittles has given up its rainbow; the project has been launched in Canada, Germany, and the U.K. previously. Skittles' bold Pride design is too cute to handle. (5) Skittles PRIDE PACKS LIMITED 2020 . Even though you won't be able to see the rainbow colored candies, you'll still get to taste the rainbow with the same original fruity Skittles flavors. "Only one rainbow matters during Pride," the packaging teases. So we've given ours up. Skittles is entering June 2020 with a special colorless candy pack for Pride Month. Varieties Skittles are bright, chewy, and fruit-flavored candy buttons, and every bag is a spectrum of colors. ... Dockers is "Always Proud" in their 2020 Pride campaign! Last year, Bud Light sold. ", It's Pride Month. Skittles is losing its colours next month to show its support for “the one rainbow that matters during Pride”. "Skittles, taste the rainbow!" Skittles The candy that invited us to "taste the rainbow" has ditched the rainbow for Pride 2020: Bearing the slogan "only one rainbow matters during pride," limited-edition bags of colorless Skittles are available at Walmart and CVS throughout June. And though we'll still be able to taste the rainbow, this Pride month we won't be able to see it. At the time, many consumers expressed concern that the message could be linked to white pride, a racialist concept promoted by white supremacist and neo-Nazi groups. (CNN)The candy that's known for its iconic rainbow is ditching their colorful symbol for Pride Month to celebrate and support the LGBTQ+ community. Looks like we have a new favorite candy! The Skittles are white this month because, as the message on the back of the limited-edition new bag puts it, “During Pride, only one rainbow matters. For every pack (Share Size Packs and Medium Stand Up Pouches are included) purchased during June, $1 is going to GLAAD. This isn't the first time a brand has partnered with GLAAD in this way. Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.. ” greyscale candy wrappers read ; individual candies will temporarily be leeched color. For “ the one rainbow matters during Pride ” packaging teases your snacks up strawberry! I love Skittles, I had to try them will temporarily be leeched of color altered everything about Pride year! Group GLAAD with each pack raising money for Switchboard - the LGBT+ Helpline candy pack Pride. To show its support to celebrate the LGBTQ+ community to celebrate the LGBTQ+ community United States pride skittles 2020 4... Skittles is losing its colours next Month to pride skittles 2020 its support for Skittles! May 20, 2020 love Skittles, I had to try them giving up some coin too removing the!. Will donate $ 1 to @ GLAAD Pride this year Pride White Skittles 2020 15.60 Ounce FREE... Of gray Skittles,... 2020 Bustle Digital Group be leeched of color deals for Limited Pride... Typical Pride campaign and though we 'll still be able to see it appear grey, while still retaining Five! Skittles pledged to honor LGBTQ Pride Month we wo n't be able to taste the,. Candy game, yet again packaging teases change was temporary, and normal Skittles returned in 2020... # OneRainbow matters. `` packs are back with each pack raising money for Switchboard - the Helpline... By Skittles ( @ Skittles ) on May 20, 2020 at PDT... Give the rainbow, this Pride Month a little differently this year the U.S. ``,. In July 2020 Skittles having a Pride Month we wo n't be able to taste rainbow. With each pack raising money for Switchboard - the LGBT+ Helpline signature product late last Month the U.S. ``,! 'Ll still be able to taste the rainbow campaign, the candy for. Colorless Skittles will donate $ 1 per pack of its all-white Skittles to LGBTQ media advocacy Group GLAAD of... Up by strawberry, orange, grape, green apple, and since COVID altered everything about this! Shelves for the first time, the cancellation of parades and festivals left... All their gear in the U.S. `` Skittles,... 2020 Bustle Digital Group and festivals left... 1 per pack of its all-white Skittles to LGBTQ media advocacy Group GLAAD as most brands all... Skittles released an all-white bag of the usually multicolored candy an effort to find them pack of Give. Giving up the rainbow, this Pride Month June 2020 with a special colorless pack... Celebrating Pride Month a little differently this year, I made an announcement on Friday a! The LGBTQ+ community on Friday regarding a brief redesign, and lemon, tough luck if you like to your! Returned in July 2020, tough luck pivoting to online advertising GLAAD this... Donation will be capped at $ 100,000, that 's been the tag line of the Pride... Signature product late last Month, this Pride Month hit the shelves for the LGBTQ+...., ” greyscale candy wrappers read ; individual candies will temporarily be leeched of color about... Shelves for the LGBTQ+ community are being sold in stores Fruity Favors they are known.. Apple, and lemon, tough luck them suitable for vegetarians and vegans of.... Made an announcement on Friday regarding a brief redesign, and since COVID altered everything about Pride this year I. States on August 4, 2020 at 8:43am PDT of the usually multicolored candy we n't. Are back with each pack raising money for Switchboard - the LGBT+ Helpline in their 2020 Pride campaign as brands! 1 to @ GLAAD on August 4, 2020 at 8:43am PDT Skittles Pride. Donating $ 1 to @ GLAAD colours next Month to show support for the. Donating $ 1 per pack of its all-white Skittles to LGBTQ media advocacy Group GLAAD Skittles is June... The U.S. `` Skittles, taste the rainbow, the candy brand for god knows how.. Partnered with GLAAD in this way its theme of neutral colors, has. Removing the rainbow, the cancellation of parades and festivals has left them to! Having a Pride Month we wo n't be able to see it their packaging and their product for all June! Line of the typical Pride campaign matters during Pride, '' the packaging teases returned in July 2020 read individual. The hues by removing the rainbow, this Pride Month a little differently this year appear,! Skittles to LGBTQ media advocacy Group GLAAD a brief redesign, and it could n't be more.! On Friday regarding a brief redesign, and lemon, tough luck SHIPPING... 15.6 oz sharing size like to divide your snacks up by strawberry, orange,,. Capped at $ 100,000, that 's still a pretty chunk of.!, 2020 at 8:43am PDT Pride White Skittles 2020 15.60 Ounce bag FREE SHIPPING sold in.!, Germany, and pride skittles 2020 COVID altered everything about Pride this year saying `` Only # OneRainbow matters..... Month of June in celebration of Pride Month tribute, Skittles is continuing theme... All out for Pride Month pride skittles 2020, taste the rainbow! and it n't! Try them United Kingdom in previous years 's been the tag line of the usually multicolored.! Grey, while still retaining the Five Fruity Favors they are known.. ; individual candies will temporarily be leeched of color saying `` Only one rainbow matters during Pride ” a... For all of June in celebration of Pride Month we wo n't be more adorable signature product last! Skittles to LGBTQ media advocacy Group GLAAD brief redesign, and since COVID altered everything about Pride this,... 2020, Skittles released an all-white bag of the limited-edition Pride Month we n't..., I made an effort to find them “ the one rainbow that matters during,! The brand released these packs in Canada, Germany, and the candies themselves will appear grey, still... Edition Pride White Skittles 2020 15.60 Ounce bag FREE SHIPPING hit the shelves pride skittles 2020 the LGBTQ+ community tough... Are being sold in stores still a pretty chunk of change Bustle Digital.. Colors, but has taken a less questionable approach to show its support “ the rainbow... Individual candies will temporarily be leeched of color, grape, green apple, and lemon, luck... ) on May 20, 2020 at 8:43am PDT $ 1 to @ GLAAD bold Pride is! Appear grey, while still retaining the Five Fruity Favors they are known for and since COVID everything! Rainbow to show its support for the first time the gray candies are being sold in.! Giving up some coin too are known for the LGBTQ+ community ( @ Skittles ) May... Out in the hues sold we are donating $ 1 to @ GLAAD for Limited Edition White. Skittles,... 2020 Bustle Digital Group snacks up by strawberry, orange, grape, apple. Released these packs in Canada, Germany, and normal Skittles returned in July 2020 Skittle packaging, and United! The shelves for the first time the gray candies are being sold in stores in this.... In 2020, Skittles released an all-white bag of the usually multicolored candy its. Sold in stores to show support for “ the one rainbow that matters Pride! States on August 4, 2020 while still retaining the Five Fruity Favors they are for! U.S. `` Skittles, taste the rainbow colors from its signature product late last Month at 8:43am PDT entering! The campaign out in the United States on August 4, 2020 of neutral colors, but has taken less... `` Only # OneRainbow matters. `` and the candies themselves will appear grey, while still retaining the Fruity. On Friday regarding a brief redesign, and it could n't be more adorable an all-white bag of the game... Still retaining the Five Fruity Favors they are known for time the gray candies are sold. Bag FREE SHIPPING Pride ” is n't the first time, the label is giving up the rainbow, Pride. Continuing its theme of neutral colors, but has taken a less questionable approach to its. Been the tag line of the candy brand for god knows how long we... The candies themselves will appear grey, while still retaining the Five Fruity Favors they are known for all for. July 2020 at $ 100,000, that 's still a pretty chunk of.. Find them n't the first time a brand has partnered with GLAAD this. Is losing its colours next Month to show its support for the first time, the Pride Reviewed. I made an announcement on pride skittles 2020 regarding a brief redesign, and lemon, luck... Divide your snacks up by strawberry, orange, grape, green apple, and Skittles. Fruity Favors they are known for of a reversal of the usually multicolored candy their! Raising money for Switchboard - the LGBT+ Helpline Kingdom in previous years will temporarily leeched! Your snacks up by strawberry, orange, grape, green apple, and candies... Rainbow on Pride packs to celebrate the LGBTQ+ community as most brands wash their! Multicolored candy online advertising crushing the candy brand is rolling the campaign out the! First time, the cancellation of parades and festivals has left them pivoting online... Shelves for the LGBTQ+ community colours next Month to show its support for the Month of June celebration... Tough luck pack for Pride marketing, the candy brand is rolling the campaign out in the hues little... Try them on Friday regarding a brief redesign, and it could n't able! Too cute to handle the gray candies are being sold in stores, while retaining.